In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai...
Publishers
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could...
The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand...
CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from...
Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis.Earlier this year,...
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first...
Meredith Corp’s agreement to acquire Time Inc. for $1.85 billion, announced Sunday, will test whether Meredith’s sales org leadership can...
The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight.Publishers are getting...
Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to...
Publishers still struggle to make enough video content and inventory. Text-to-video platform Wibbitz, which announced its $20 million Series C...