2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave...
Publishers
As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of...
One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly...
Data-driven editorial just added a new weapon to its arsenal: a Slackbot. Clique Media Group (CMG), which owns flagship style...
As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus...
Mitú, a digital media company for young Latinos, started out as a multichannel network on YouTube and has since expanded...
Purch, which first implemented header bidding three years ago, has moved on. The portfolio of product review and tech sites...