The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
pubmatic
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.In the early days...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Jeff Hirsch, chief marketing officer and...
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley...
Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Since PubMatic President Kirk McDonald joined...