Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of...
Pubs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Tea Party Publishers are joining Epic’s epic...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...