Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data

While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “TheContinue reading »

The post Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data appeared first on AdExchanger.

Read more

In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media

The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. TheContinue reading »

The post In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media appeared first on AdExchanger.

Read more

Three Things You Need To Know About Cardlytics, Ad Tech’s Next IPO

AdExchanger |

When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business. The company, which creates measurement and analytics products for marketers based on purchase data, amended its S-1 last Monday, when it priced 5.4 million shares at $13 to $15 per share. Those terms value Cardlytics’ initial public offeringContinue reading »

The post Three Things You Need To Know About Cardlytics, Ad Tech’s Next IPO appeared first on AdExchanger.

Read more

The Purchase Data Playbook For Marketers

AdExchanger |

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressableContinue reading »

The post The Purchase Data Playbook For Marketers appeared first on AdExchanger.

Read more