Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land...
Quality
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go...
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue,...
We have seen a lot of change in the identity landscape over the past 10 years. What once was a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is...