Quantcast Is Starting To Make Money Off Its CMP Footprint

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industryContinue reading »

The post Quantcast Is Starting To Make Money Off Its CMP Footprint appeared first on AdExchanger.

Read more

Forbes Sells More Intelligently By Mapping Content To Audiences

What kind of stories do people in market for a luxury SUV read? Forbes is answering that question using data, not a gut feeling, so brands can buy sponsorships and branded content based on what resonates with an audience. That question was once impossible to answer. Publishers would know, for instance, if readers indexed highlyContinue reading »

The post Forbes Sells More Intelligently By Mapping Content To Audiences appeared first on AdExchanger.

Read more

GDPR: The Clock Is Ticking For Publishers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Somer Simpson, GDPR product lead at Quantcast. The May 25 deadline to comply with the General Data Protection Regulation (GDPR) is only weeks away. When it comes into effect, website owners that want toContinue reading »

The post GDPR: The Clock Is Ticking For Publishers appeared first on AdExchanger.

Read more