For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics...
Raises
Incrementality startup Incrmntal announced the close of its $ 4.1 million seed round on Monday, bringing its total funding to...
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced...
CreativeX will expand its creative and data analytics capabilities thanks to a $ 25 million Series B funding round announced...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics...
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Streaming giant Netflix is raising its prices in the U.S. and Canada. The service upped its prices in the U.S....
2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....