CreativeX will expand its creative and data analytics capabilities thanks to a $ 25 million Series B funding round announced...
Raises
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics...
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Streaming giant Netflix is raising its prices in the U.S. and Canada. The service upped its prices in the U.S....
2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into...
The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain...
Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root,...