To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing...
Ranking
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The...
When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for...
Special New Zealand has been named the ‘most effective independent agency in the world’ by Effies Global rankings. This is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been...
Facebook expanded its test of reducing distribution of political content in News Feed to roughly 75 countries around the globe...
McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's...