Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn’t just...
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IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches...
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical...
The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser's latest...
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...
Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...
//www.youtube.com/watch?v=fvzjVgU6vL8 AUCKLAND, Today: Indie downtown creative & design agency MetroEXP has crafted a new Mates Rates campaign for Wendy’s NZ,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly...