The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser's latest...
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It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...
Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...
//www.youtube.com/watch?v=fvzjVgU6vL8 AUCKLAND, Today: Indie downtown creative & design agency MetroEXP has crafted a new Mates Rates campaign for Wendy’s NZ,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Socially Awkward When big tech critic Sen. Amy Klobuchar...
When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see...