Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn’t just...
Real
After the initial hype, companies are realizing that access to technology doesn’t automatically translate into differentiation. Adweek Feed
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is...
A shark wears blue Nikes. The pope sports a white puffer coat. Jesus rides a giant shrimp. These bizarre, viral...
The search startup’s real-time capabilities sync with the host’s on-air style, where fact-checks and quick pivots are part of the...
Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for...
AUCKLAND, Today: Dunedin’s cheeky charm is back for round two. After the first Dunedin Works Better campaign struck a chord,...
The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to...
AUCKLAND, Today: Dosh and Rainger & Rolfe have just dropped their newest campaign to launch dosh home loans — and...
While it might be difficult to describe how it all works, the White Lotus effect is impossible to deny. Adweek...