Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $ 45 million. Infinite Reality bills itself...
Reality
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures...
The first season of the reality television series The Offseason will premiere on X (formerly Twitter) on Oct. 18, a...
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And...
Dull costs money – that was the top line and the takeaway from a breakfast talk by Maz Farrelly, the...
Nickelodeon wants to encourage kids to spread kindness in the real world--and in the metaverse. Today, Comic Relief US announced...
AUCKLAND, Today: Cannes Lions just dropped the names for its 2024 juries, pulling in global hotshots to sift through the...
AUCKLAND, Friday: First he was the happy-go-lucky talking egg on the breakfast table. Now, Goldie is leading FARMER BROWN into...
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy...
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and...