The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where’s Bailey? AR experience at Crypto.com Arena. The augmented reality game challenges fans to find the Kings’ mascot, a lion named Bailey, hiding in a mural designed by…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion