A few immutable truths about living in New York City: Almost everyone takes the subway, the weather is volatile, and...
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Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney...
First-Party Time As first-party data sets grow, marketing operations are reining in their ad costs and boosting ROI, The Wall...
AUCKLAND, Today: “It’s not all gloom,” says Lumo founder/ceo Phil Clemas, taking issue with some of the negative reports emerging...
When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the...