Remember last quarter when PubMatic projected a $ 5 million revenue dip from a large DSP buyer having switched to...
Relationship
Full-service independent advertising agency Chemistry has expanded its relationship with Edgewell Personal Care by winning the social media business for...
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing...
Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer. Peaceful coexistence might seem like...
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans...
Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail...
On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel...
AUCKLAND, Tuesday: Beaumont St agency Chemistry has won the full social strategy and creative work for the New Zealand brands...
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain,...
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see...