Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve...
Reprise
CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took...
IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch...
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one...
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...