Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better...
Research
Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas. The post Havas...
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed...
Pushback over a project for the Israeli Ministry of Foreign Affairs led the holding company to cancel an event in...
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down...
Padula will serve as vice president, head of enterprise research and consumer insights, effective immediately. Adweek Feed
For Gen Z, streaming TV is a full-time job, at least according to new Tubi research. Today, Tubi released "The...
Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance...
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps...
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend...