Does the world really need another retail media network? Bridg thinks so. The data and audience platform, a subsidiary of...
retailers
In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the...
Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot...
Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores...
The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements...
Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want....
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...