In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the leader Walmart. But reading between the lines, analysts could see another driving reason: generating “alternative revenue.” As the press release put it, “the combined company will be able to reach an expanded national audience of […]
The post How ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications