There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...
retargeting
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in...
Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing...
Sponsored post byMargot MillerBrand Content ManagerAdikteevSPONSORED BY:Mid-core and hardcore gaming apps thrive when they have a core group of invested...
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching...
By Margot Miller, Brand Content Manager, Adikteev We’re a year into Apple’s AppTrackingTransparency (ATT) framework, and it’s time for app...
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to...
Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter...