A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar? Adweek...
retargeting
Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in...
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in...
Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing...
Sponsored post byMargot MillerBrand Content ManagerAdikteevSPONSORED BY:Mid-core and hardcore gaming apps thrive when they have a core group of invested...
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching...
By Margot Miller, Brand Content Manager, Adikteev We’re a year into Apple’s AppTrackingTransparency (ATT) framework, and it’s time for app...