Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent...
revenue
The numbers Omnicom reported $ 3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Revenue “Sharing” appeared first on...
A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to...
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news...
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping...
Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive...
WBD’s overall revenue fell 5% year-over-year to $ 9.7 billion, continuing a recent decline and missing investor expectations, according to...
IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022,...