Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its...
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You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got...
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always...
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon...
AUCKLAND, Today: SiteMinder, known for unlocking hotel revenue potential, and Cloudbeds, a leader in hotel PMS, are teaming up to...
AUCKLAND, Today: MediaWorks reported its full-year results for 2023, showing an increase in EBITDA despite a 5% revenue decline. EBITDA...
As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address...
Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down. The...