Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022,...
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The digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth Tuesday, largely...
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat...
Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue...
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its...
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got...
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always...
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon...