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The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
AUCKLAND, Today: The IAB New Zealand released its latest 2023 Digital Advertising Revenue Report, providing a snapshot of Q2 2023...
The IAB New Zealand released its latest 2023 Digital Advertising Revenue Report today, providing a snapshot of Q2 2023 and...
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
On the surface, Paramount doesn’t appear to be doing too hot. Paramount+ only added about 750,000 global subscribers this quarter,...
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's...
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to...
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes...
ZURICH, Today: The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include...