Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In-House 2020 We hear a lot about marketers taking advertising...
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What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games.“There’s...
Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...