On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football...
Right
If personalization is good, then hyper-personalization is better and AI-powered personalization is best. Right? As marketers know, brands need to...
When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas...
AUCKLAND, Wednesday: Esteemed Kiwi beer brand Mac’s is poised to captivate audiences with a new brand campaign created in partnership...
Kiwi beer brand Mac’s is bringing audiences ‘The Right Kind of Interesting’ with a new brand campaign created in partnership...
Hey, Commerce readers. This is James Hercher, and we’re back from a short hiatus with the AdExchanger Commerce newsletter. This...
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then,...
Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the...