Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
RMNs
A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...