A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […]
The post Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs appeared first on AdExchanger.
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