Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers–perpetuating inequalities in programmatic–to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle