Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving...
ROAS
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Retail media is having a moment. Global spending in the category is expected to hit $ 140 billion in 2024,...
Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the...
Children’s toys are simple. But advertising them? Not so simple. WowWee is a large-scale, family-owned children’s toy manufacturer with clients...