Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
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CANNES, France--For the second year running, generative artificial intelligence (gen AI) was the hottest topic among the 15,000 delegates at...
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing...
While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all...
Analytics firm AppsFlyer introduced OpenAI's ChatGPT within its data clean room capabilities, the company announced today. This means ecommerce, retail...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new...
At every industry event, and across my many friends in the advertising business, I am most often asked, "Why should...
Google PAIR integrates with LiveRamp, Habu and InfoSum. Plus: Netflix officially starts enforcing against account sharing in the US. The...
Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to...