Analytics firm AppsFlyer introduced OpenAI’s ChatGPT within its data clean room capabilities, the company announced today. This means ecommerce, retail and travel brands now have the ability to measure customer journey and performance of their ChatGPT plugins across various channels, including mobile apps, connected TV and web platforms. This extends to paid, social and organic…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee