Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to...
Rooms
Putting data in the possession of a presumably trusted third party makes a world of sense. But while clean rooms...
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data...
Before the industry embraces clean rooms, it’s critical to have clarity on their true strengths and a set of agreed-upon...
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services....