After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals--which spans music,...
Roots
Pre-pandemic, Great Wolf Lodge devoted the majority of its media strategy to performance-based marketing and programmatic buying. But as the...
Google Fails To Deliver In 2014, Google’s then-CEO Eric Schmidt raised eyebrows when he referred to Amazon as Google’s primary...
El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand's Mexican...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly...
Kiwi-owned Lumo Digital Outdoor is increasing representation in Australia with the appointment of Liv Collins to Account Director for the...
Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most...
Fashion retailer Scotch & Soda aims to bring customers back to its stores with a new brand identity that incorporates...
A group of 200 Google employees announced Monday that they are forming a union to address long-running workplace concerns, such...
"The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...