Pre-pandemic, Great Wolf Lodge devoted the majority of its media strategy to performance-based marketing and programmatic buying. But as the family resort rebuilds after the pandemic, it’s turning back to its upper-funnel roots with an omnichannel, brand-building campaign. Upper-funnel metrics are now front-and-center for the hospitality-focused brand.
The post Post-Pandemic, Great Wolf Lodge Goes Back To Its Upper-Funnel Roots appeared first on AdExchanger.
More Stories
WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline
Simon Barnett returns to More FM
How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth