PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” The...
Safety
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And...
In today’s digital age, our lives are increasingly intertwined with the online world. From socialising and shopping to learning and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant...
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the...
News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing...
It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall...
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the...
The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester...