With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on...
Safety
A new Netsafe campaign using university students’ favourite meal is raising awareness of how to regain control if a person’s...
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on...
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the...
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” The...
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And...
In today’s digital age, our lives are increasingly intertwined with the online world. From socialising and shopping to learning and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant...
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the...