Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates...
Safety
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores...
TikTok is shuffling its trust and safety personnel deck in response to pressure from individual states and the federal government...
AUCKLAND, Monday: Motion Sickness this week launched Fire & Emergency NZ’s You’re Cooked; an integrated public safety campaign that gives...
Fire & Emergency New Zealand this week launched You’re Cooked; an integrated public safety campaign that gives New Zealand’s ‘under...
New research conducted by the NZ Mountain Safety Council (MSC) has found the Plan My Walk all-in-one website and app...
Brand Safety has a hypocrisy problem. A show with violence – like “Criminal Minds,” the police procedural about serial killers...
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet...