Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum.
The post Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions? appeared first on AdExchanger.
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