Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Market The “Marketect” has struck again....
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AUCKLAND, Friday: DDB Aotearoa and The Warehouse have teamed up to bring us Allie the Alien! Allie is here to...
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the...
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter....
Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal....
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to...
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on...
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based...
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising...
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual...