Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
samsung ads
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch.What started...
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another....
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...
Why would a consumer device giant like Samsung want to get into media sales?It seems implausible and yet that’s what...