The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse...
Sandbox
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of...
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated...
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand...
Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers...
In contrast to Chrome’s very public, very delayed deadline to remove third-party cookies, Android has been flying under the radar...
Google's Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the...
People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But...
Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox...