Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier...
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The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend,...
Instacart's chief marketing officer Laura Jones calls this the "year of brandformance" for the 11-year-old online grocery platform. The amalgam...
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools...
Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in...
Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening...
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times...
Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in...