The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
Says
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of...
Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which...
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out...
Following the news that global media agency Initiative, part of the Interpublic Group, has won ASB’s business, Independent Media Agencies...
Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier...