To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying...
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With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad...
Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely...
Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found...
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...