Bodyform’s Bold Ad Says It’s ‘Never Just a Period’ in Push for Better Education

In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: “It’s just a period.” His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it’s never just a period, which is the overarching message of Bodyform’s campaign. Bodyform (known as Libresse…
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