Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem...
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Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher...
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...
When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa...
Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan....
NEW YORK, Sunday: NZ has scored two Pencils – one Gold and a Bronze at the London International Awards (LIA)...
Like all of the 70,000 ground troops who'd be part of the Iraq War in 2003, Rob Seo--part of the...
Agency holding groups, including WPP's Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they...
CANNES, Today: New Zealand has scored two Gold Lions and one Silver Lion at the Cannes Media Lions last night...