Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind.Data and analytics company Samba TV...
Screen6
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....