Calling all card lovers: Mattel has a new job opening for a professional UNO player. The remit of the brand's...
Seeking
Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based...
Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are...
Much like Goldilocks, some shoppers, it seems, think an Oreo is too much yet an Oreo Thin isn't enough. To...
When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by ...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their...
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...