Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are increasingly starting to rethink their programmatic media buying practices in a more sustainable, diversified and purposeful light. “Aligning your brand values to media investment is the next evolution in purpose advertising,” said Rachel Lowenstein, global… Continue reading »
The post Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs