Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part...
SelfServe
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that...
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement...
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love,...
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in...
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets,...
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...
Streaming platform Spotify said last month that it would add podcast ad buying to self-serve ad channel Spotify Ad Studio...