The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Sellers.json
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the...
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications.The two new specs,...