Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said...
Serious
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies....
Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They...
Social and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because...
When it comes to the metaverse and people who trade Bitcoin, we all probably have an idea of who that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision...
//www.youtube.com/watch?v=OTE_FB0Vlew AUCKLAND, Wednesday: Streetwear challenger brand Red Rat, via Chemistry, has launched a new brand campaign that celebrates the serious...
It's not always easy to know when and how legal representation might be helpful in every day life. TV and...