Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models? If you had asked that...
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The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their...
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus...
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed...
Apple TV+'s Severance, AMC's Better Call Saul and ... a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia...
Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and...
"What do consumers want?" That's the question marketers have built their careers on figuring out. In today's digital world, as...
The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands...
People are watching YouTube, America's No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what's...
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was...