A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a...
Shift
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos...
AUCKLAND, Tuesday: Freemans Bay-based architectural rendering studio One to One Hundred, has changed its strategic direction to reflect a wider...
Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models? If you had asked that...
The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their...
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus...
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed...
Apple TV+'s Severance, AMC's Better Call Saul and ... a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia...
Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and...
"What do consumers want?" That's the question marketers have built their careers on figuring out. In today's digital world, as...